107.7 the bronc's women who rock weekend
107.7 the bronc's women who rock weekend
Embedded Files
This was the original concept design that was chosen as the design for the rest of the campaign. The silhouettes are drawings I did based on pictures of Dolly Parton, Avril Lavigne, Lizzo, and Taylor Swift respectively.
These are some of the final digital assets I created for the advertising of the event.
While working as a graphic design intern at 107.7 The Bronc, I worked on the branding campaign for the 2023 edition of Women Who Rock Weekend. All elements featured in this design are my own. This was one of my first assignments at 107.7 The Bronc, and I wanted to make sure it was something that stood out. To create the silhouettes I found images of Dolly Parton, Avril Lavigne, Lizzo, and Taylor Swift. I chose these women becasue they have all made strides in their respective genres, and were also popular amongst college students. I am really proud of how the design came out, from the treatment of the typography, color scheme and how the silhouettes overlap.
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