107.7 the bronc's psychedelic summer
107.7 the bronc's psychedelic summer
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This was the original concept design that was chosen as the design for the rest of the campaign. I was heavily inspired by the work and style of Peter Max
These are some of the final digital assets I created for the advertising of the event. This is one of my designs that I am most proud of.
While working as a graphic design intern at 107.7 The Bronc, I worked on the branding campaign for the 2023 summer campaign, Psychedelic Summer. All elements featured in this design are my own. For this assignment I did a lot of research on the psychedelic style. I was heavily inspired by Peter Max and his work. One of the most challenging aspects of this design was capturing the style without loosing readability, hierarchy, and a balanced design. Psychedelic design is very maximalist, which is very different to the style I design with most often which tends to be more minimalist. I am very proud of this design as I feel like it highlights my ability to study styles, learn from them, and apply those lessons to my own work.
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