107.7 the bronc's dessert wars:

holiday baking edition

The original concept design that was pitched to the client. I pitched many designs, but this was the one both the client and I were most excited about.

Some of the final digital assets used to promote the dessert wars event.

Some of the final print assets used to promote the event.

The finale version of the concept design that was pitched to the client.

Some of the final digital assets used to promote the dessert wars finale event.

Some of the final print assets used to promote the finale event.

While working as a graphic design intern at 107.7 The Bronc, I worked on the branding campaign for the 2023 Dessert Wars: Holiday Baking Edition. All elements featured in this design are my own. As part of the campaign, I also had to create alternate designs that would be used in the finale of the event. I am really proud of this design because I spent a lot of time researching holiday baking traditions and illustrating them to create a custom, inclusive design that shares holiday dessert traditions from many different cultures.

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