marty's salon

I was hired to complete a complete rebrand of Marty's Salon.  The client and I went through a mood board stage, sketch stage, and final revisions and implimentation stage.  This assignment taught me about client work, managing a timeline, and professionalism.  The client had a logo that felt cartoon-like and did not properly capture the feeling and style of the salon.  The salon has a very earthy, natural, inclusive, and cozy feel, and I tried to capture that in my design.  The client wanted the slogan, "Defining You" to be more present than in the previous logo to highlight the collective nature of the salon.  Multiple Master Stylists now work there and Marty wanted to rebrand and start to move away from the Marty's Salon identity and more towards the "Defining You" identity.  A unique chalenge that this project presented was designing something that could be reimagined into a copper sculpture.  

These are some of the original concepts created during the first stage of logo development.  I sketched these using Procreate on my iPad Pro.

Mockups of the business cards I created for them.  The designs inlcude a salon card, a promotional card, and a stylist card.