pep band rebrand

I served as Pep Band Public Relations manager for 3 years.  My duties included managing the social media presence and rebranding the club.  I completed the rebrand and it is now used in all Pep Band materials.  Through this three year journey, I learned a lot about design, social media, branding, and marketing.  I also gained experience with being part of a larger brand.  During my time as Public Relations director I was tasked with creating a new logo for the band.  in order to do this, I had to work with the brand management team for Rider Athletics to get the design approved since it would be on uniforms and seen on outlets like ESPN.  It is extremely rewarding to see my designs used daily on social media as well as on merch and uniforms for the band.  I created all of the illustrations of the instruments and used the existing Rider Athletics color palette to complete this brand campaign.